About Us
Experience, Structure, and Clarity
About Strategic Calls
At Strategic Calls, we specialize in the implementation, training, and support for the Jump-start Lead Generation system. Driving measurable results For over two decades, we’ve helped hundreds of businesses refine their outreach strategies by focusing on what matters most: structure, execution, and consistent follow-up.
Our expertise centers on the Jump-start System—a proprietary outbound lead generation framework designed to eliminate guesswork and build momentum. Rather than offering outsourced calling services, we now focus entirely on empowering your team to adopt and succeed with the Jump-start System themselves.
We’re not a call center. We’re lead generation system architects. Our team brings the experience, structure, and clarity needed to train internal teams, onboard inside sales reps, and establish scalable outreach systems that create opportunity from day one.
We believe present day marketing alone isn’t enough. To truly stand out, businesses must connect directly with decision-makers—especially at the top of the funnel, when trust and timing are everything. Our system provides the structure to make those connections consistent, professional, and impactful.
The Jump-start System is built on six core components that work together to create a high-performance outreach environment. It provides:
- CRM structure that removes guesswork from daily outreach
Strategic approach for list development—who to reach and why
Response-driven Messaging designed to elicit a response
A proven cadence that keeps momentum moving
Coaching and feedback loops that drive continuous improvement
Our shift away from providing the service directly to enabling clients to implement the system themselves means we now focus on:
Training teams to execute structured outbound calling confidently
Supporting internal sales managers with onboarding and evaluation tools
Helping organizations scale consistent, high-impact lead generation processes
The Jump-start System is more than a framework—it’s a magnet for high performers. Top sales professionals don’t want to waste energy figuring out when to follow up or what to say. They thrive in environments where expectations are clear, workflows are structured, and they can focus on building relationships and generating opportunity.
Strategic Calls gives your team the tools, rhythm, and support to succeed at the highest level. Whether you’re launching a new inside sales function or optimizing an existing one, we’ll help you build an outreach engine that works.
The system works because it started where it counts—making the calls
“Of the appointments that have been set, 100% have been closed as new clients,” Giller says. “A closing ratio this high for this type of marketing campaign is unheard of. This speaks volumes to the quality of the work being done behind the scenes at Strategic Calls.”
Why should you consider what I have to say?
The Founder
If you subscribe to bestselling author Malcolm Gladwell’s theory that it takes at least 10,000 hours of practice, plus talent, to achieve mastery — I’ve achieved mastery. I have spent, on average, two hours per workday for the last 26 years making unsolicited phone calls — cold calls — introducing products, services, and causes with the purpose of educating business consumers. I take pride in the work I do and feel privileged to have the opportunity to represent; inventors, developers, advocates, entrepreneurs and businesses that have a compelling message to share.
Throughout my career, I’ve helped my clients identify strategies that achieve their desired performance improvement goals. Whether they’re trying to acquire a loyal customer base, encourage steps-to-the-sale initiatives for their channel partners, or motivate a sales team, I’ve helped design strategies that cover all. What I focus on is simple: proving ROI and accelerating growth. How we get there is up to you, your audience, and your business and culture. What makes me different from other efficiency strategists? I have a strategic understanding of business and take a tactical approach to help you achieve your goals.
There are many things about Dana that, in my view, make her an exceptional business woman. And they are the same character traits that make her an exceptional person. She is exceedingly bright, highly knowledgeable, forthright, and honest. She has the rare ability to combine energy, enthusiasm, and optimism with measured, pragmatic, common sense solutions. And on top of all that – she’s funny!
